

PERFORM YOUR BEST
WHEN IT MATTERS THE MOST
The difference between good performers and great ones isn't talent or work ethic.
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It's the ability to stay calm, focused, and in control when the pressure's on.
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You know you're capable of more — but there's a gap between your potential and what you deliver in the moments that matter.
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That gap is mental and emotional. And it's closeable.
66% Less Anxiety | 30% More Confidence | 60% Less Stress | | In 10 weeks | Measured via scientifically validated assessments.
I'm Jon Watkins. Former Special Forces operator, now mental performance coach. I help athletes, adventurers, and high-performers master the mental and emotional side of performance.
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Book Your Free 20-minute Consultation · Zero obligation
Programs from £2,500 · Payment plans available · 100% remote
YOU KNOW THE FEELING
The pressure builds, and suddenly you're not yourself.
You overthink. You tense up. You can't perform like you know you can.
Maybe you lost confidence after an injury or a bad run of form.
Maybe you can't get out of your own head.
Maybe you just know there's more in you — but you can't access it when it counts.
You've put in the work. The ability is there.
But when it matters most, something gets in the way.
This isn't a talent problem.
It's a mental skills problem.
And unlike talent, mental skills can be trained.
That's what I do.
HOW IT WORKS
I don't do generic "mindset coaching." This is skills training. Practical skills you can use immediately, adapted to your specific situation.
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PHASE 1: IDENTIFY
We pinpoint exactly where you're losing performance.
What triggers your overthinking? Where does confidence break down? What patterns keep repeating?
PHASE 2: BUILD
You learn the specific mental skills you need.
Pressure management. Focus techniques. Confidence skills. Pre-performance routines.
Not theory. Practical skills you can use this week.
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PHASE 3: APPLY
You use these skills in real situations, and we refine as you go.
What's working? What needs adjusting? How do we make this automatic?
The goal isn't just to perform better once. It's to build mental skills that last.
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CLOSING LINE:
Most programs run 8-12 weeks, depending on your goals and timeline.
Everything's remote (video calls). Fits around your schedule.
WHAT PEOPLE ACHIEVE
This isn't therapy. It's not vague "mindset work." It's practical mental skills training. And the results are measurable.​
Artic Explorer

" I feel more focused, which has been instrumental in my expedition planning.
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Reflecting on my journey, I now realise how excessive rumination once held me back; this training has been a catalyst for positive change."
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​60% reduction in anxiety | 29% decrease in stress
The Ultra Runner

"This course has been a life changer for me."
"Every day when I train I use these skills to make sure that I'm at my optimal level..."
"...not only has my running performance improve but my overall life relationship marriage everything has gone to another level because of this wonderful resilience training."
The Rugby Player

" It's definitely improved my confidence and my mental health getting over injuries. I'd definitely recommend using these skills and Jon."
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66% reduction in stress
69% reduction in anxiety
38% increase inconfidcence
32% increase in self-beleif
In only 8 weeks
HOW WE WORK TOGETHER
Most programs run 8-12 weeks, depending on your goals and timeline. Everything is tailored to you and your situation, your schedule, your specific challenges.​
Investment: £2,500 - £4,000 (Depending on program length and scope)
✓ Payment plans available
✓ 100% remote (video calls)
✓ Fits around your schedule
✓ Money-back guarantee if no measurable results
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WHAT'S INCLUDED (bullet list below pricing):
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Weekly 1-to-1 sessions (60 minutes, remote)
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Practical mental skills you can use immediately
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Between-session support
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Progress tracking with validated assessments
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Custom toolkit built for your specific challenges
COMMON QUESTIONS
Q1: I'm not a professional athlete. Is this for me?
A: Yes. I work with everyone from club players to Olympic hopefuls, weekend adventurers to expedition leaders. If you're serious about performing better under pressure, this is for you. The mental skills work at every level.
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Q2: How much time does this require per week?
A: One 90-minute session per week, plus 10-15 minutes of daily practice. Sessions are remote (video call), so no travel. Everything fits around your existing commitments.
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Q3: How quickly will I see results?
A: Most people notice a shift within 1-2 weeks. Significant, measurable improvement typically shows up by weeks 6-8. The data backs this up: a 60-66% reduction in anxiety and stress, and a 47% increase in resilience.
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Q4: Is this confidential?
A: 100%. What we discuss stays between us unless you choose to share it. Many people prefer to keep this work private, that's completely fine.
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Q5: How is this different from sports psychology?
A: I'm not a psychologist, and this isn't therapy. It's practical skills training. You learn specific techniques (breathing, focus, pre-performance routines, confidence protocols) and we drill them until they become automatic. Think of it like strength training for your mind.
Ready to Close the Gap?
You know you're capable of more. You know something mental is holding you back. The question is: how much longer are you willing to wait?
Connect with me